Canada Goose collab
Human & Nature:
WolfLab x
Canada Goose
Montreal, November 2021—
In celebration of the launch of Canada Goose’s first line of footwear, Canada Goose Montreal commissioned WolfLab to create a multi-layered experience for the customers exclusively invited to shop the new collection first.
With the theme of “Human & Nature” in mind, WolfLab artists hand-painted three Canada Goose-branded Nanuk boot cases and created a collection of one-of-a-kind postcard-sized art that was gifted to patrons throughout the day. To tie it all together, three WolfLab artists facilitated a creative activity for the special guests and staff, inviting them into the collaborative process that is so important to the collective’s artists.
Pictured: WolfLab artists Maya Bobrove,
Amber Dawn Bellemare, & Claire Tatangelo, showing off a custom-painted case with CG staff.
Special thanks: Jesse Nasielski from CG for coordinating & inviting us to create this experience, and Jonny Della Vecchia for documenting it!
